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About Us

Our journey began with a shared frustration over the scarcity of affordable, high-quality, gentle skincare options in the UK. It was difficult to find a brand we could trust for our daily routines. We dreamed of products that could soothe our skin, tackling issues such as the hard water and the harsh dryness of the British weather. 


Driven by this vision, we poured our hearts into starting a skincare brand dedicated to producing our own gentle, effective skincare products in Korea. Rather than using global platforms or local sellers in the UK, we bring our products directly, aiming to make Korean skincare more affordable and accessible. 


The company's name, "Yoonseul," reflects our mission: to help more people achieve radiant, luminous skin, reminiscent of shimmering water in nature.

Why Korean Skincare?
Korean skincare products frequently incorporate unique and natural ingredients often backed by extensive research and offer diverse benefits. The formulations are designed to be gentle yet effective, catering to various skin types and concerns without causing irritation.
" In Korea there is a long and rich tradition of skincare that has resulted in a very savvy and demanding consumer base. This consumer demand created a hyper-competitive industry that has allowed Korea to become a global mecca for skincare innovation with incredibly high standards for skincare products. From targeting specific skin concerns such as pigmentation or redness, to just generally maintaining that “glass skin” glow, K-beauty products are so effective that customers all over the world can’t seem to get enough. 

It’s about big picture thinking. Korean skincare is a form of self-care, based on the fact that the skin is our body’s largest organ. There is a focus on long-term results, as opposed to quick overnight fixes. Which is why, compared to Western approaches, which can be fairly aggressive, Korean skincare methods are much more gentle on the skin, with hydration being seen as one of the key pillars of skin health. "

- British Vogue
Korean skincare products frequently incorporate unique and natural ingredients often backed by extensive research and offer diverse benefits. The formulations are designed to be gentle yet effective, catering to various skin types and concerns without causing irritation.
" In Korea there is a long and rich tradition of skincare that has resulted in a very savvy and demanding consumer base. This consumer demand created a hyper-competitive industry that has allowed Korea to become a global mecca for skincare innovation with incredibly high standards for skincare products. From targeting specific skin concerns such as pigmentation or redness, to just generally maintaining that “glass skin” glow, K-beauty products are so effective that customers all over the world can’t seem to get enough. 

It’s about big picture thinking. Korean skincare is a form of self-care, based on the fact that the skin is our body’s largest organ. There is a focus on long-term results, as opposed to quick overnight fixes. Which is why, compared to Western approaches, which can be fairly aggressive, Korean skincare methods are much more gentle on the skin, with hydration being seen as one of the key pillars of skin health. "

- British Vogue

Our Values

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Quality

Our products are manufactured by Korea's industry leading experts. Our team focuses on creating products with mild and natural formulations backed with extensive research.
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Sustainability

We always put nature first along with your skin. From sustainable packaging, vegan sheets, animal cruelty-free formulations, and recyclable pouches, we strive with our mission to sustain the glow on our planet - and your skin.
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Female Powered Team

We are a UK k-skincare brand, founded by female powered team, on the basis of our own experiences and everyday needs. We create high quality and reliable products, using only the healthiest and safest ingredients. 

Our Vision

“At yoon seul”

Our vision goes beyond simply selling our products. We aim to ignite the spark within individuals to freely express themselves, feel confident in their own skin, and empower them to embrace their unique beauty. By nurturing our skin - our body's largest organ - we strive to enhance overall well-being. Through our thoughtfully curated collection, we provide individuals with the tools and inspiration to unlock their true potential and radiate confidence. 
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